A Weekly Dose of Digital Marketing, SEO, Technology & Current Trends.
Unpacking the latest in digital marketing without the ego or the buzzwords.
RECENT Newsletters
Since Last Week: Your Friday Morning SEO Briefing
A unique SEO newsletter that isn’t about selling you something; it’s about sharing honest, practical SEO insights. Actionable tips, industry trends, and a touch of sarcastic humor to make your SEO journey both entertaining and educational.
Why Brand Is Becoming the Most Important Asset for Local Businesses
Google Isn’t Enough Anymore: The 5-Step System for Building a Brand That Shows Up Everywhere
The Hidden Ranking Factor That’s Redefining SEO Right Now
The Perplexity AI Opportunity: Why AI Search Is Changing SEO Forever
Real-World SEO & Digital Marketing Insights
“Since Last Week” started out as a weekly SEO newsletter. The only problem? I’m way better at SEO than I am at keeping to a publishing schedule. Sometimes it’s weekly, sometimes it’s monthly, and occasionally it’s more like “since last quarter.”
What hasn’t changed is the focus: real-world lessons from the trenches of digital marketing. I share what’s working, what’s not, what I’ve broken, and what I’ve fixed—straight from my own experience running campaigns and building businesses.
This isn’t theory or recycled advice. It’s practical, hands-on insights you can apply to your own business today, whether you’re trying to get more local leads, fix a struggling website, or just stay ahead of the SEO curve.
