About Since Last Week
Embarking on a Weekly Adventure of Insights and Innovations In SEO
Discover Weekly SEO & Marketing Insights with “Since Last Week”
I started Since Last Week in 2024 with the idea that I’d share weekly updates on what’s working (and not working) in SEO and digital marketing. The reality? I’m much better at ranking websites than I am at sticking to a newsletter schedule. Sometimes it’s weekly, sometimes monthly, sometimes it’s “since whenever I last had time.”
But here’s the thing—when I do write, it’s worth your attention.
This isn’t theory, fluff, or recycled Twitter threads. Since Last Week is a collection of real-world insights, experiments, failures, wins, and ideas pulled straight from my day-to-day as an SEO consultant, agency owner, and hands-on digital marketer.
What can you expect from Since Last Week? An assorted collage of what’s been learned, built, acquired, and experienced in the world of SEO and Digital Marketing.
What You’ll Find Here
- SEO and marketing strategies I’m testing right now
- Tech insights and tools that actually make a difference
- Personal recommendations on products, platforms, and people worth following
- Candid reflections on what sparked joy, frustration, or just plain disbelief in the marketing world
- Actionable tips and ideas from my real-world work in SEO and affiliate marketing
Why Listen to Me?
I’ve been in SEO for more than 15 years. I run Coastal Marketing Strategies, a successful SEO agency, and manage a collection of affiliate sites where I test tactics in the wild. My approach is blunt, practical, and grounded in results. If it doesn’t move the needle, I won’t waste your time writing about it.
Why “Since Last Week”?
Because this industry moves fast, and staying ahead matters. Whether I publish every week, every month, or whenever the muse strikes, my goal is the same: to give you insights that are timely, useful, and rooted in the real world.
If you’re a service business owner, a fellow marketer, or just someone trying to understand what the hell actually works online, you’ll find value here.
Join My Newsletter!
I promise to keep our emails like a good espresso – strong, short, and impactful. No spam, no selling your info, and absolutely no inbox explosions.