A Weekly Dose of Digital Marketing, SEO, Technology & Current Trends.

Unpacking the latest in digital marketing without the ego or the buzzwords.

RECENT Newsletters

Since Last Week: Your Friday Morning SEO Briefing

A unique SEO newsletter that isn’t about selling you something; it’s about sharing honest, practical SEO insights. Actionable tips, industry trends, and a touch of sarcastic humor to make your SEO journey both entertaining and educational.

The Weekly Recap #14

Navigating Post-Update Waters Hello Trusted SEO Friends, This week’s newsletter brings an unfortunate but crucial update regarding the aftermath of the recent Helpful Content Update. As many of you know,…
Read Now The Weekly Recap #14

Real-World SEO & Digital Marketing Insights

“Since Last Week” started out as a weekly SEO newsletter. The only problem? I’m way better at SEO than I am at keeping to a publishing schedule. Sometimes it’s weekly, sometimes it’s monthly, and occasionally it’s more like “since last quarter.”

What hasn’t changed is the focus: real-world lessons from the trenches of digital marketing. I share what’s working, what’s not, what I’ve broken, and what I’ve fixed—straight from my own experience running campaigns and building businesses.

This isn’t theory or recycled advice. It’s practical, hands-on insights you can apply to your own business today, whether you’re trying to get more local leads, fix a struggling website, or just stay ahead of the SEO curve.

Blair Witkowski