The Weekly Recap #008

I appreciate all the DM’s and FB Messages about the Weekly Recap so far. based on some comments, this week I thought I would go back to basics. It is so easy to get caught up in supposed “cutting edge” SEO tactics when just plain old hard work also gets the job done.

When I come behind another SEO company, you would be amazed at the garbage work I see or the lack of any work done! So, tody, here are three common SEO tactics that I see as being oveelooked.

1.Optimizing for Featured Snippets

What are Featured Snippets? Featured snippets are short snippets of text that appear at the top of Google’s search results to quickly answer a searcher’s query. They stand out from other search results and can significantly increase your site’s visibility.

Why are they overlooked? Many SEOs focus on traditional rankings and overlook the opportunity to be featured in a position zero snippet. Achieving this spot can drive significant traffic, even more than the first organic result in some cases.

How to Optimize for Them:

  • Identify Potential Queries: Look for question-based queries related to your content.
  • Structure Your Content: Use clear, concise, and structured formats like lists, tables, or paragraphs that directly answer questions.
  • Use Schema Markup: Implement structured data to help search engines understand the context of your content.

2. Improving Image SEO

Why is Image SEO Important? Images can generate traffic through Google Image Search and enhance the overall user experience, but they’re often neglected in SEO strategies.

Common Overlooked Tactics:

  • Optimizing Image File Names: Use descriptive, keyword-rich file names instead of generic names like “image1.jpg.”
  • Alt Text: Provide descriptive alt text for each image, which helps search engines understand the content and context of images.
  • Compressing Images: Reduce file sizes to improve page load speed, a key ranking factor.

How to Enhance Image SEO:

  • Choose the Right Format: Depending on the type of image, choose the appropriate format (JPEG, PNG, WEBP) for quality and optimization.
  • Responsive Images: Ensure your images are responsive and display well on all devices.
  • Leverage Image Sitemaps: Help search engines discover all your images by using an image sitemap.

3. Local SEO for Non-Local Businesses

Why is it Important? Even if your business isn’t tied to a specific location, local SEO can help capture a local audience that might be interested in your products or services.

Commonly Overlooked Aspects:

  • Google My Business: Businesses without a physical location can still create a Google My Business listing for service areas.
  • Local Keywords: Incorporating local keywords into your content can attract local traffic, even if you’re not a local business.
  • Local Backlinks: Getting backlinks from local sources can boost your visibility in local search results.

How to Optimize:

  • Service Area Pages: Create dedicated pages for different service areas to target local keywords effectively.
  • Local Content: Publish content that resonates with local audiences or addresses local issues.
  • Local Partnerships: Collaborate with local businesses or participate in local events to get mentioned in local media.

By paying attention to these often-overlooked SEO tactics, you can gain an edge over competitors who are focusing solely on more traditional strategies. Remember, SEO is about a comprehensive approach that includes both well-known practices and these lesser-known but equally valuable tactics.

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