WordPress vs Wix vs Squarespace

WordPress Compared: Why Choose WordPress Over Wix, Squarespace, and Others

Welcome to our comprehensive comparison of WordPress, Wix, Squarespace, and other popular website builders. Building a website is a crucial decision, and finding the right platform can make all the difference in achieving your online goals. In this article, we will explore why WordPress stands out among its competitors when it comes to website design, content management, and responsive design.

WordPress is not just a website builder; it is a powerful content management system (CMS) trusted by millions of users worldwide. Unlike Wix and Squarespace, WordPress offers unmatched creative control and endless customization options. While it may require a bit more technical knowledge, the possibilities for designing your dream website are limitless.

If you value design flexibility, Squarespace is worth considering. With its visually stunning templates and the option to customize with code, Squarespace allows you to create truly unique websites. On the other hand, Wix is perfect for beginners with its user-friendly drag-and-drop editor and inbuilt features that make the website building process a breeze.

Website builders have revolutionized the way we develop websites, and each platform has its own strengths and weaknesses. In this article, we will dive deeper into the key features and customization options, ease of use, design flexibility, pricing, and plans offered by WordPress, Wix, Squarespace, and other popular website builders.

Key Takeaways:

  • WordPress offers unrivaled creative control and endless customization options, making it the top choice for those seeking complete website design freedom.
  • Wix is beginner-friendly and packed with inbuilt features, making it ideal for those new to website building.
  • Squarespace is known for its visually stunning designs and design flexibility, allowing users to customize their websites with or without coding knowledge.
  • Consider your specific needs, level of experience, and desired features when choosing between these popular website builders.
  • Remember to weigh the pros and cons of each platform, keeping in mind your goals for your website’s overall functionality, design, and SEO.

Key Features and Customization Options

When it comes to website customization and design options, each platform offers its own unique set of features and tools to help you create a website that aligns with your vision. Let’s take a closer look at what Wix, Squarespace, and WordPress have to offer:


Wix provides over 800 mobile responsive themes that you can choose from to kickstart your website design. With its intuitive drag-and-drop editor, you can easily customize every aspect of your site without any coding knowledge. Whether you want to change the layout, colors, fonts, or images, Wix offers a user-friendly interface that makes it easy to bring your ideas to life.

But Wix doesn’t stop there. It also boasts a comprehensive app market with over 300 high-quality apps. These apps can enhance the functionality of your website, allowing you to add features like contact forms, social media integrations, e-commerce capabilities, and more. With Wix, you have a wide range of customization options at your fingertips.

website customization


Squarespace, on the other hand, offers a more curated selection of 100 visually stunning templates. These templates are designed to showcase your content and provide a clean, professional look to your website. While Squarespace’s customization options are not as extensive as Wix’s, you can still tailor your site’s design by adjusting colors, fonts, spacing, and other style elements.

If you have coding skills or want even more design flexibility, Squarespace allows you to work with code and make customizations beyond what the user-friendly editor offers. Additionally, Squarespace has its own app market, albeit with a smaller selection of 31 options. These apps can add extra functionality to your site, such as analytics, marketing tools, and customer support features.


WordPress takes customization to a whole new level. With over 30,000 themes to choose from, you have an extensive library of design options available. Whether you’re looking for a minimalist layout, a bold and colorful design, or anything in between, WordPress has a theme for every taste and niche.

But what truly sets WordPress apart is its vast selection of plugins. With over 59,000 plugins to choose from, you can enhance your site’s functionality and add features tailored to your specific needs. From SEO optimization and social media integration to e-commerce capabilities and advanced analytics, plugins allow you to customize your website with precision. With WordPress, the possibilities are endless.

In conclusion, Wix, Squarespace, and WordPress all provide different options for website customization and design. Wix offers a user-friendly interface with a wide array of themes and a comprehensive app market. Squarespace focuses on visually stunning templates that can be customized with code, along with a smaller app market. WordPress offers an extensive collection of themes and an unmatched variety of plugins. Choose the platform that aligns with your design preferences and customization needs, and create a website that stands out.

Ease of Use

When it comes to creating a website, simplicity and ease of use are key factors to consider. In this section, we’ll explore the user-friendliness of three popular website building platforms: Wix, Squarespace, and WordPress.

Wix: Known for its beginner-friendly approach, Wix offers an intuitive editor that allows users to simply drag and drop elements onto their website. With its user-friendly interface, even those with no prior experience can easily create a professional-looking site. Wix’s intuitive editor makes it an excellent choice for beginners who want to build a website quickly and effortlessly.

Squarespace: Over the years, Squarespace has greatly improved its ease of use, giving Wix a run for its money. The platform provides a sleek and intuitive interface, allowing users to easily navigate and customize their websites. While it may have a slightly steeper learning curve compared to Wix, Squarespace still provides a beginner-friendly experience with its user-friendly tools and editor.

WordPress: As the most powerful and customizable platform, WordPress offers unparalleled control and flexibility. However, it does come with a learning curve. While coding knowledge is not essential for building a WordPress site, it can be helpful for more advanced customization. WordPress may require some time to grasp all its features, but once you become familiar with its intuitive interface, the possibilities for customization are endless.

ease of use

“Wix’s intuitive editor makes it an excellent choice for beginners who want to build a website quickly and effortlessly.”

Ultimately, the ease of use depends on your level of experience and willingness to learn. If you’re a beginner looking for a hassle-free website building experience, Wix or Squarespace may be the more beginner-friendly options. However, if you value complete creative control and don’t mind investing more time in learning the intricacies of the platform, WordPress might be the perfect fit for you.

Design Flexibility

When it comes to design, having flexibility is essential for creating a unique and captivating website. In this section, we will explore the design options and customization capabilities offered by Wix, Squarespace, and WordPress.

Wix: Responsive Themes and Limitations

With over 800 mobile responsive themes, Wix provides a wide variety of design options to choose from. These themes are pre-designed templates that can be customized using Wix’s intuitive drag-and-drop editor. However, it’s important to note that once a website goes live, switching templates is not possible. This limitation may restrict users who want to explore different design styles in the future.

Squarespace: Design Flexibility and Code Customization

Squarespace is known for its design flexibility, allowing users to create visually stunning websites. It offers 100 beautifully designed templates that can be customized to match your brand’s unique style. Additionally, Squarespace allows users to edit the website’s code, providing advanced customization options for those with coding knowledge. Changing templates is also easy, giving you the flexibility to experiment with different designs without any restrictions.

WordPress: Unmatched Creative Freedom

When it comes to creative control, WordPress takes the lead. While its default themes may not be as visually impressive as Squarespace’s, WordPress offers unparalleled customization possibilities. With over 30,000 themes to choose from and the ability to design your own, you have the freedom to create a website that truly reflects your brand’s identity. Plugins and widgets can be added to enhance functionality, making WordPress a versatile platform for any project.

responsive design

“WordPress provides the most creative freedom, allowing you to truly make your website your own. With its extensive library of themes and plugins, the possibilities are endless.”

– Web Designer Magazine

  • Wix offers over 800 mobile responsive themes
  • Switching templates in Wix is not possible after a website goes live
  • Squarespace provides 100 templates and enables code customization
  • WordPress offers unmatched creative freedom with over 30,000 themes and plugin options

When it comes to design flexibility, each platform has its strengths and limitations. Wix offers a broad selection of responsive themes, while Squarespace excels in design customization and template changes. However, if you prioritize creative freedom and endless customization options, WordPress is the platform of choice. With its diverse range of themes and plugins, you can design a website that stands out from the crowd and perfectly represents your brand’s vision.

Pricing and Plans

When it comes to pricing and plans, each platform offers different options to suit your budget and needs.


Wix offers both free and premium plans, giving you the flexibility to choose what works best for you. Their premium plans start from $16 per month and provide additional features and benefits.


Unlike Wix, Squarespace does not offer a free plan. However, they do provide four premium options for you to choose from. Additionally, they offer a 14-day free trial, allowing you to test their platform before making a commitment.


WordPress itself is free to use, which is a significant advantage. However, keep in mind that building a WordPress site may involve additional costs. These expenses can include web hosting, SSL certificates, and premium themes. The final cost of your WordPress site will depend on the specific choices you make.

Whether you’re looking for a free plan, affordable options, or premium plans with advanced features, each platform offers a range of choices to cater to your budget.

Final Thoughts: Choosing the Right Platform

When it comes to building your website, making the right platform choice is crucial. WordPress, Wix, and Squarespace are popular options, each with its own strengths and weaknesses. To decide which one is best for you, consider your specific needs, level of experience, and desired features.

If you’re a beginner looking for simplicity and powerful built-in features, Wix is the recommended choice. Its easy-to-use interface and intuitive drag-and-drop editor make it a user-friendly platform for creating your website. With Wix, you can quickly get started without any technical know-how.

Squarespace, on the other hand, offers excellent design flexibility and provides good value for money. Its visually stunning templates can be customized using code if needed, allowing you to create a unique website that matches your brand perfectly. Squarespace is a great option for those who prioritize design and aesthetics.

For those who crave ultimate creative control and are willing to invest time and effort into learning, WordPress is the platform of choice. While it may involve a steeper learning curve, WordPress offers unrivaled customization options. With thousands of themes and plugins available, you can build a website that reflects your vision and caters to your specific needs.

In the end, the best platform for you depends on your individual preferences and goals. Consider the website builder comparison and weigh the pros and cons of each platform carefully. By choosing the right platform, you can create a website that not only meets your needs but also helps you achieve your online goals.

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